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The complete programme for the trade congresses.

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Radically evolutionary for a robust future

Professional foodservice in 2012+:
Consumption trends. Market potentials. Success factors.
The main congress language is German – simultaneous translation into English.

F&B Mall:
F&B suppliers will present themselves in the foyer of hall 1 and inform participants
about their latest products, their bestsellers and service packages.
They will also ensure there is plenty to eat and drink during the breaks.

31ts International Foodservice-Forum 2012

2012/03/08

09:00 to 10:00
Warm up with coffee & co.
10:00 to 10:15
1. Opening
Bernd Aufderheide, Hamburg Messe, and Gretel Weiss speak on behalf of the organisers.
Speaker: Opening: Bernd Aufderheide, Hamburg Messe, and Gretel Weiss
10:15 to 11:05
2. Market potentials: pointers for growth
- 2011: facts & figures on the leading foodservice players in Germany

- Important launches, F&B trends and competitors from the food retail trade

- Leeway & lessons for 2012+





Speaker: Gretel Weiß
Company: food-service, Frankfurt am Main
11:05 to 10:10
3. Londons New Restaurant Mecca
- Westfield Stratford City: 70 F&B outlets as top attractions (visual moods)
11:10 to 11:40
4. Emotional Energy by "Eating Design"
- 8 points of inspiration: psychology, culture, senses, nature, action, science, technique and society


- Revolutionary installations "Eat Love": playful, personal, passionate
Speaker: Marije Vogelzang
Company: Studio Marije Vogelzang, Dordrecht/Netherlands
11:40 to 12:10
5. Global: Burger King - back to new strength
- Fresh fitness program for the brand and the system - how?
- Strategy for growth of the number two in the German QSR market
Speaker: Andreas Bork
Company: Burger King, Munich
12:10 to 01:10
Break: talking, eating & drinking
01:10 to 02:00
6. Local: my town, my philosophy, our future
Competition in 2012: what really matters in strategic and operative terms.
Three major multi-brand entrepreneurs on stage
Speaker: - Rudi Kull, Munich
- Gregor Meyer, Frankfurt
- Mario Plachutta, Vienna
02:00 to 02:45
7. Restaurants - societys public living rooms
- On the architecture and design of the future
- The holistic principle: where aesthetics and nature meet
- Key trends & examples from around the world
Speaker: Matteo Thun
Company: Matteo Thun & Partners, Milan
02:45 to 03:45
Break: talking, eating & drinking
03:45 to 04:25
8. Sarrasani - initiated change
- From a classic travelling circus to a modern entertainment company
- A brand steeped in tradition, and a competent player in today´s foodservice industry
Speaker: André Sarrasani
Company: Sarrasani, Dresden
05:10 to 05:15
9. Mental potential: success begins in the mind
- Our memory is capable of a lot more than we think
- Facts, arguments, names and faces - how to store them quickly and securely
Speaker: Oliver Geisselhart
Company: Teamgeisselhart, Dortmund
05:15 to 06:00
Forum-Finish-Drinks

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Programme of the 31st International Food Service Forum 2012

Joint organisers:

  • Hamburg Messe und Congress GmbH and business journals food-service and FoodService Europe & Middle East, Deutscher Fachverlag GmbH, Frankfurt am Main
  • Management: Gretel Weiss and Axel Weber
  • 1,500 visitors expected. Every participant will receive CD documentation.

Indispensable for:

  • Executives in foodservice companies and outlets of the franchise restaurant sector and for franchisees
  • Managers of the food and beverage industry, equipment makers
  • Marketing experts and management consultants

Congress language

The main congress language is German - simultaneous translation into English

Wireless LAN

A wireless LAN facility is now provided by Hamburg Messe und Congress.

more information


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