Soulfood

Discover how tea is being reimagined at INTERNORGA 2026. From matcha to bubble tea, from cold brew to tea tonic: this is where classics meet creative ideas and modern flavours. Discover brands that turn tradition into lifestyle and show how tea is bringing fresh momentum to the beverage business!

This is where taste meets vision: at INTERNORGA 2026, you will experience a new era of beverages. Mocktails, low-ABV creations and functional drinks demonstrate how conscious enjoyment, creativity and lifestyle merge. Cheers to the future!

INTERNORGA is where a sip of coffee tastes like the future! Experience innovative technologies, exciting roasts and fresh concepts that show how diverse coffee enjoyment is today. If you are looking for inspiration, exchange and real future impulses, this is the place for you.

The latest snack trends, digital solutions and practical ideas for your daily business: From 13 to 17 March 2026, Hamburg will once again become the meeting place for everyone who wants to shape the future of baking and confectionery. If you are looking for fresh inspiration, valuable contacts and…

A great signal: INTERNORGA 2026 is already over 90 percent booked and continues to grow. New hall designs and concepts create even more space for innovation, exchange and fresh ideas.

Frozen food is one of the most important categories at INTERNORGA: Last year, almost every second food exhibitor was a manufacturer of frozen products. One in three frozen food exhibitors is a member of the German Frozen Food Institute (dti), the leading association of the frozen food industry. We…

The FoodZoom, the trend analysis from INTERNORGA in cooperation with the internationally recognised trend researcher Karin Tischer from food&more (Kaarst, Germany), offers impressive insights into the future of the out-of-home market. INTERNORGA has always stood for innovation, inspiration and…

Whether it's the latest trends, pioneering technologies or innovative concepts – visitors to INTERNORGA will find out how to actively shape the change in the hotel industry and make companies fit for the future. It's not just about innovations, but about the inspiration and exchange you need to set…

This is where the innovators who are shaping the gastronomy of tomorrow come together. With a clear focus on sustainable solutions, forward-looking concepts and the latest trends, INTERNORGA shows how the out-of-home sector is mastering current challenges and driving change at the same time.

Coffee is increasingly developing into a unique enjoyment experience that focuses on innovation, sustainability and individuality. Preparation methods such as cold brew and nitro coffee are becoming increasingly popular and are setting new standards in coffee culture. Today, coffee is much more than…

Look forward to an impressive variety of beverages - from non-alcoholic alternatives and beer to wine, soft drinks, juices and functional drinks. You will have the opportunity to experience the latest trends in the beverage scene up close and be inspired by innovative products.

From 14 to 18 March 2025, Hamburg will once again transform into the vibrant center of the out-of-home market – INTERNORGA opens its doors! For over 100 years, this international leading trade fair has offered a unique combination of inspiration, innovation, and networking that you don’t want to…

The restaurant and hotel industries are in a constant state of flux, with trends in food and beverages playing a key role in developments. This trend analysis provides an overview of the latest in the international culinary sector, with the attention on fun, quirky and interesting concepts. It not…

In a constantly changing world where demands for healthy eating are increasingly individualised, healthy and, in some cases, personalised nutritional concepts and a more plant-based diet are becoming ever more important. Gen Z in particular is driving this trend and striving towards the ‘next level’…

In many places, nothing works anymore without artificial intelligence. The megatrend has also long since found its way into the hospitality industry. INTERNORGA takes this into account and, following the successful premiere last year in March, invites you to the AI CENTER in Hall A3, Booth 629.…

Sustainability has become a fundamental element of the DNA and image of companies, especially in the foodservice and hospitality market. There are many ways they can take sustainable action. Each is influenced by a variety of drivers, including legal regulations, personal motivation, differentiation…

The continuous advances in protein research are revolutionising the food industry and the foodservice and hospitality market. These changes are not only down to the increasing demand for plant-based alternatives, but also to innovative concepts such as cell-based products. In this trend analysis…