´Developments and trends in the energy drinks sector
The positive development of the Energy Market remains unchecked by the Corona Pandemic. Trends that were already emerging before the pandemic were confirmed again in 2020 and 2021. The entire segment is growing, with the Red Bull brand being the key driver of this development. The above-average growth made it possible to further expand market leadership in 2021. This was particularly fueled by the trend towards sugar-free variants and flavored energy drinks. GfK also confirmed this trend in 2021. In addition, sustainability and health aspects are increasingly coming into focus and are shaping consumer behavior. The brand is well-positioned with a product portfolio ranging from sugar-free energy drinks and unique flavor variations in the Red Bull Editions to the organic soft drinks ORGANICS by Red Bull® in unmistakable flavor variants.
Red Bull goes INTERNORGA
The out-of-home market has always been an important sales channel for Red Bull, for which innovative and visionary concepts are constantly being developed. At the INTERNORGA, Red Bull invites visitors to talk about these future topics. Renowned talents from the art and gastronomy scene are on site to create the perfect networking atmosphere for top decision-makers in the industry. New products are introduced, such as the new Red Bull Summer Edition 2022 or the portfolio of ORGANICS by Red Bull. A high-class bar crew ensures the perfect bar feeling on site.