Many people are enthusiastic about working during the day with a view of the sea or mountains and relaxing with family or friends at a beautiful vacation spot in the evening. According to the international study "Travel Trends 2021" by the consulting firm Simon Kucher & Partners, workation - the combination of vacation and work - is becoming increasingly popular. Workation has been made possible by remote workplaces and increasing flexibility in companies. Important for the selection of the travel and accommodation destination is the right equipment. A solid and fast internet or WiFi has high priority, but a dedicated workspace and available electronic equipment are also high on respondents' list of criteria.
The change to distance work and hybrid models requires hotels to enable workation travelers to work effectively during the day and experience or relax in the evening or on weekends. Establishing digital infrastructures that match with these exact requirements is the first step for hotels to open up to workation guests. Many hotels have already started to equip the rooms with comfortable office furniture or invest in technical equipment. Hotels that have expanded their wellness, sports and leisure offerings are also ahead of the pack among workation fans.
