Ms. Tischer, what can visitors expect in the Pink Cube in 2022?
First of all, a new location and a fresh, modern design! Of course, we'll also be back with two exciting trend lectures in which we'll be highlighting hot megatrends, such as Taste Unlimited, plantarism, vegan and vegetarian nutrition, digitalization, and sustainability. But the absolute focus for me this year is on personal conversations and the exchange with like-minded people. Both have definitely been neglected in the last two years.
What trends can trade visitors discover in the Pink Cube?
In the Pink Cube we show four key areas
- Taste Unlimited - the desire for pleasure and taste, which dissolves previous boundaries.
- Digiversum - the world of digitalization and its meaning for the industry.
- Health Worlds - consumers increasingly want to eat healthily. What does this mean for the out-of-home market?
- Sustainability - the profiling battle: no one can really avoid this topic.
What trends have emerged in times of the new normal?
The pandemic has acted like a catalyst in many areas. This applies significantly to digitization and artificial intelligence, which has also been driven significantly by the severe shortage of employees and skilled workers and lockdowns. The keyword is delivery. The same applies to the area of sustainability and the major challenge of climate change. This issue hovers over us all. In addition, consumers expect solutions to be offered here by the gastronomy industry as well. Changes can also be seen in the area of taste and enjoyment: Boundaries are dissolving. In times of the pandemic, healthy nutrition plays an even bigger role than before. And quite incidentally, old preparation methods have been further developed in the last two years, such as the creative world of fermentation with new flavor explosions.
How important is personal exchange at INTERNORGA for yourself, and what are you looking forward to?
The personal exchange at INTERNORGA is incredibly important to me, and that's what I'm looking forward the most. Finally meeting people again, exchanging ideas, discussing market developments and trends - I think we have all missed this personal getting together. My goal is to bring momentum, dynamism and positive thinking among the visitors and contribute with my offer in the Pink Cube to even more industry power.
Info on the trend lectures:
Trends in 30 minutes!
In the Pink Cube - transition hall B1.OG to B2.OG, booth B2.OG.093
Full of senses – International meets regional
- Taste Unlimited
- Healthy Routes
- Plantarism in the fast lane
Saturday 11:30 a.m. and 4:00 p.m. | Sunday 1:00 p.m. | Monday and Tuesday 11:30 a.m. | Wednesday 1:00 p.m.
The drivers of innovation
- Digiversum - Digital News and AI
- Sustainability - profiling opportunity for competitive markets
Saturday 2:30 p.m. | Sunday 4:00 p.m. | Monday and Tuesday 2:30 p.m.
