Variety and choice are important for many customers. An excellent presentation of goods is therefore more than important. New furnishing solutions can provide support here. For example, bread shelves that can be adapted to the offer and sales situation depending on the time of day or Gastro-Vario counters, which offer numerous presentation options for snacks. The design of the sales area is increasingly characterized by natural materials such as wood, raffia, or stone. The light also plays a relevant role in product presentation. The combination of friendly basic and attention-grabbing accent lighting is most in demand. Of course, there is also LED, which is known for its modernity and energy-saving. Furthermore, targeted control of the merchandise can be achieved by digital lighting control. At the same time, this ensures maximum energy savings.
In addition to appealing product presentation, quality and service are particularly desired. Consumers are increasingly asking about ingredients, the origin of raw materials and processing techniques and want specific advice. Qualified advice is therefore the trump card here and a decisive competitive advantage over food retailers.
Digitization has also generated new ideas in the service sector. Many bakeries have introduced or expanded an online offering during the pandemic and offer delivery services for their customers. The "click and collect" model was not only a solution in times of lockdown, but also continues to grow in popularity. Simply order and pay for baked goods online and come to the bakery to pick them up. It doesn't get any easier than that!
Image above: © miti at Unsplash